Business Communications & Content

IVAACast / Accent Newsletter Rebrand

Editorial leadership that helped rebrand a professional association newsletter and reconnect with subscribers.

Selected visuals

Before-and-after newsletter samples showing the rebrand from IVAACast to Accent, plus a VANA Community graphic showing a global map of members.

Client / Industry International Virtual Assistants Association (IVAA) | Professional association

Challenge or opportunity: A professional association newsletter needed stronger editorial direction and a stronger connection with subscribers.
Mercari's Role: Managing editor and communications lead for the publication rebrand and ongoing editorial quality.
Approach: Mercari clarified audience and editorial goals, then guided the rebrand from IVAACast to Accent with a consistent professional voice.
Work performed: Editorial leadership, brand and message development, writing and editing, publication planning, and quality review for the rebranded newsletter.
Outcome / result: Subscription rate doubled following the rebrand and editorial improvements.
Skills applied: Brand and message development
Publication planning and management
Editing and proofreading
Newsletter development

Visual provided for this study. Confidential publication internals are not shown.

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