How We Work
These are examples of how services can be packaged, not a menu. Mercari shapes the work around the audience, the goal, and the outcome each client wants to achieve. One project might use a single service, another might combine several.
The Process
-
01
Listen first.
Every project starts with understanding you: your goals, your audience, what you're already doing, what's working, what isn't, and what timeframe you're working within. This comes before any recommendations, not after.
-
02
Share ideas, and find where they fit.
Mercari brings researched opportunities and ideas to the table, but doesn't assume they're all right for you. Together, we figure out which ones are worth pursuing and which aren't. Some ideas that sound good in general may not make sense for your specific goals, capacity, or timeline.
-
03
Define the scope.
Once priorities are clear, that translates into a clear scope of work: what's included, who's responsible for what, the timeline, and the cost. You'll know exactly what to expect before any work begins.
-
04
Do the work.
Mercari writes, designs, coordinates, and produces — with regular check-ins so you're never wondering where things stand. How often those check-ins happen depends on the project, decided upfront, not figured out as we go.
-
05
Measure, learn, and adjust.
Before work begins, we agree on what we're trying to achieve and how we'll measure it. For ongoing projects, results get reviewed on a regular schedule, often around the 90-day mark, so effort stays focused on what's working.
P³: Promise. Process. Position.
Promise: Understand them and influence them. Process: Develop the message based on that understanding. Position: Put the message where they'll see it.
-
Promise
Understand your audience and influence their decisions.
We learn what they need, want, value, and respond to so your message gives them a reason to choose you.
-
Process
Turn that understanding into the right message.
We strategize, develop, write, design, and refine your message around what matters to the people you want to reach.
-
Position
Put your message in the right place for the right people to see it.
We identify where your audience can best be reached and put your message there, giving it the opportunity to influence them to buy, respond, engage, or act.
Have a project in mind?
Share what you need, who you need to reach, and your timeline. Mercari will help determine what the work should look like.