Real estate marketing

Client / Industry Real estate

Challenge or opportunity

Real estate clients needed marketing that spoke to the right buyers and sellers, with materials that looked as considered as the properties themselves.

Mercari's Role

Marketing and communications lead for message development, material creation, and quality review.

Approach

Mercari started with the audience and the outcome, then developed brand and message direction and the print and digital materials needed to carry it.

Work performed

Brand and message development, print and digital marketing materials, promotional pieces, and related communications support for selected real estate marketing work.

Outcome / result

Clearer, more consistent marketing materials aligned to the audience and the result the client wanted to achieve.

Skills applied

• Small business marketing
• Brand and message development
• Print and digital marketing materials
• Marketing communications

Industry named. Specific listing or firm details appear only where they are not confidential.